01. Define
Before embarking on any branding project it is vital to interrogate the existing brand, its competitors and the current/future market, so an effective roadmap can be defined, to deliver effective results. I work with key stakeholders through workshops and audits to create a detailed plan on how the brand will be developed.
– Brand Workshops
– Competitor Analysis
– Brand Audits
– Brand Positioning
– Brand Architecture
– Brand Messaging
– Brand Values
– Digital/Online Strategy
02. Design
Once a detailed plan is defined, development of concepts can be explored that will effectively communicate the business and brand to the target audience. I will apply those concepts to a range of key project deliverables, to enable stakeholders to understand and visualise these ideas in context.
– Naming
– Messaging & Copywriting
– Corporate Identity
– Logo Design
– Brand Guidelines
– Art Direction
– Icon Design
03. Deliver
Following and approved route, I will set about crafting a consistent and cohesive suite of brand communications, both on & offline, from print & packaging, marketing & advertising to websites & other digital applications. I am also fully experienced in managing this process with clients and preferred external suppliers.
– Corporate Stationery
– Corporate Communications
– Packaging
– Marketing Campaigns
– Event Materials
– Responsive website Design
– App & Mobile Design
– Photoshoots