BT Global Services is the corporate arm of the telecoms giant. They are responsible for servicing the multi-national giants across the UK and wider world, with all the telecoms needs. It is run as a separate company to the consumer arm of BT, so as a result needed a strong visual difference and brand.
While at Sapient Nitro I was tasked with creating the new brand and design guidelines for the company. This involved working closely with key senior stakeholders to define the roadmap for delivery across the organisation.
Project Deliverables
– Brand Workshops
– Research & Brand Strategy
– Brand Guidelines
– Design Guidelines
– Icon Design
– User Experience
– Information Architecture
– Responsive Website Design
– App Design
Developing the new brand
A major part of the company’s focus is on customer service and its’ online ‘My Account’ space. This required detailed guidelines to be created to create a seamless and easy-to-use experience for customers.
A lot of the interactions in the space are very technical so a whole responsive approach to dashboards and performance applications was created.
